Creative Direction, Storytelling, Design and Styling…. A Common Ground and Common Thread rooted in over 25 years of work in the design and ad industry.

Bringing editorial depth to commercial campaigns

My background sits at the intersection of wardrobe styling, visual storytelling, and narrative brand building. Through my work with Kinfolk, Apple and other advertorial-led projects, I’ve developed a holistic approach to campaigns—one that treats each offer as a story rather than a standalone asset.

On past projects, I’ve contributed far beyond traditional styling: shaping narrative concepts, casting models with authentic presence, curating wardrobe and props that feel lived-in and intentional, and guiding location selection and scouting to support the emotional tone of the story. My role often functions as a connective thread between creative direction and execution—ensuring that talent, styling, environment, and story all speak the same visual language.

From stand alone styling to a more encompassed role as a narrative driven creative partner, I can work within your brand scope and budget to help transform short-form or modular content into cohesive, human stories that feel cinematic, thoughtful, and culturally resonant, while still serving performance and brand objectives.