TAYLOR STITCH WOMEN: INDIGO BASICS COLLECTION

For the launch of the Taylor Stitch Indigo basics for women, I developed a small campaign featuring Bekah Stewart of the “A Well Traveled Woman”, highly influential with the target market for these simple, clean, paired down but high quality pieces. Products that “wear in, not out”. Bekah embodied that simplicity and with her love of travel, I wrote narrative, chose locations, styled, and created story boarding for the documented day in the life of her adventures roaming around Northern California while pairing basics with worn in and other classic pieces found in “every woman’s” closet.