The Storyteller | Kinfolk
For more than 15 years, I’ve collaborated with brands that understand the power of narrative as a catalyst for growth. At Kinfolk Magazine, whose ethos centers on naturalness, simplicity, individuality, harmony, family, and enjoyment, I developed intimate, intentional stories—focusing on people, their environments, shared moments, and quiet adventure.
My strength lies in uncovering the “good stuff”: sensing what’s next, distilling cultural undercurrents, and translating them into imagery and styling that feels aspirational yet grounded. The result is work that invites connection, inspires action, and resonates beyond a single moment.
Kinfolk
The shelter magazine evolved from college project to lifestyle publication, influencing and defining a millennial aesthetic and global community. My role was within the first few issues and evolved from its initial rustic twee to minimalism driven…
Story driven, many of my narratives were shot by Photographers through Issue 3-15 and I was asked to write stories around the human experience of that time for 20-40 somethings, in nature, in gatherings, in outings and at home. This also extended to the food experience and always tied in to what Kinfolk is known for - a strong aesthetic.
The most notable stories can be browsed below. Work for these projects included creating and writing a day in the life of story, casting and recruiting the talent, styling the wardrobe and props/sets, scouting locations and choosing location with or without photographer, moodboarding and planning for look counts, shot counts, and ensuring we shot enough content. Many of these stories induced Video pieces that leveraged the Kinfolk brand.
Kinfolk - Pacific Rythms
I had met Serena through community and was introduced and inspired by Hannah and her families aesthetic and easy Venice vibe, pitched this story to the editor of a day in the life at their home culminating with a meal gathering which at the time was quintessential Kinfolk. Wardrobe, Prop and food direction stying, casting, location, narrative.
The Lost Coast
Lost Coast was conceived as a personal, place-based story rooted in my own experience traveling through one of Northern California’s most remote and untamed coastlines. The project followed a small group of surfer friends on a quiet weekend escape, drawn not by spectacle, but by the desire to disconnect, slow down, and live simply at the edge of land and sea.
The narrative centered around their arrival at a cliffside cabin perched above the Pacific. Without electricity, with open windows, salt air, and shifting light becoming part of the rhythm of the days. Over the course of the weekend, we documented the intimacy of shared routines: dawn surf checks and cold-water sessions, long hikes along the cliffs, barefoot mornings cooking breakfast, evenings gathered around the table for simple meals, conversation, and rest. The story unfolded organically, emphasizing presence, landscape, and the quiet rituals that emerge when technology and urgency fall away.
I conceived the story and helped translate the emotional experience of the Lost Coast into a visual and narrative arc aligned with Kinfolk’s ethos of naturalness, simplicity, and intentional living. I cast authentic people—real surfers whose relationship to the ocean and to one another was genuine—ensuring the story felt lived-in rather than performative. I sourced and styled wardrobe to feel effortless and true to the environment, curated props that reflected utility and restraint, and handled food styling rooted in simplicity and shared experience.
I also worked closely on location selection and logistics, ensuring the setting supported the narrative: a place where light, weather, and landscape could shape the story as much as the people themselves. The result was a cohesive, human-centered editorial that felt cinematic yet intimate—capturing not just a destination, but a way of being within it.
Song of the Open Road
Inspired by the photographers favorite poem by Walt Whitman, and her husbands love of motorcycles, I was tasked to find authentic talent, locations, curate spaces, and prop and wardrobe.
